Smarter pricing. More bookings.
A suite of intelligent pricing tools built into the Zuru Operator App. Sell more seats, earn more per booking, and fill every tour — automatically.
No spreadsheets · Fully automatic · Real-time updates
Pricing that works while you sleep.
Pricing rules aren't just for airlines and hotels. The world's most successful tour operators use them to drive revenue automatically — no spreadsheets, no manual updates, no guesswork.
Maximise Revenue
Charge more during high-demand periods when travellers are willing to pay premium rates. Stop leaving money on the table during peak season.
Fill Last-Minute Gaps
Automatically trigger time-sensitive deals that create urgency and fill unsold seats before departure — no manual updates needed.
Attract Larger Groups
Tiered group discounts make it more appealing for families, corporate teams, and tour groups to book together as a unit.
Charge what the market will bear.
A December school holiday tour and a mid-winter weekday tour are not worth the same price. Define custom date ranges and apply percentage adjustments or fixed price overrides that activate automatically.
Select Date Range
Pick a long weekend, school holiday block, or high season on the calendar.
Set Your Adjustment
Apply a percentage increase (e.g. +20% for peak) or set a specific price.
Let Zuru Handle It
The system automatically prioritises your seasonal rate over the base rate.
Peak Season
Dec 15 – Jan 15
Long Weekend
Mar 21 – Mar 23
School Holidays
Jun 28 – Jul 15
Never run a half-empty tour again.
Two of the most proven pricing strategies in the industry — now fully automated inside Zuru. You set the rules, Zuru handles the rest.
Last-Minute Flash Deals
When a tour departure is within 48 hours and seats remain unsold, Zuru automatically triggers a discount. Travellers see remaining seats labelled as a “Last Minute Deal” — creating urgency and driving conversions.
Early Bird Discounts
Reward travellers who plan ahead. Set rolling rules that automatically apply discounts for bookings made well in advance — giving you better visibility into upcoming capacity and cash flow.
Tiered Group Pricing
1–4 guests
Standard rate
5–10 guests
10% off
11+ guests
20% off
Prices update in real time as travellers adjust guest count
Make larger bookings irresistible.
Group travel is one of the highest-value booking segments — yet it's often undersold because per-person pricing doesn't scale. With tiered group pricing, you automatically reduce the per-person rate as group size increases.
Families, corporate teams, and tour groups see savings as they add more people
Total price updates in real time during checkout on the Zuru Marketplace
A subtle but powerful nudge to bring more friends along
Transparency that builds trust.
Pricing rules only work if travellers understand and trust what they're seeing. Zuru's marketplace makes pricing clear, honest, and compelling.
"Prices Starting From..."
Search results display the lowest available price across the next 30 days, so travellers immediately know there's flexibility and value on offer.
Price Calendar View
Travellers browse a calendar that highlights value days versus peak days, empowering them to choose a date that fits their schedule and budget.
Strikethrough Pricing
When a discount is active, the marketplace displays the standard price alongside the discounted rate, making the saving immediately visible.
Scarcity Messaging
Real-time labels like "Only 2 spots left at the Early Bird price!" create urgency without any additional effort from you.
The bottom line for tour operators.
Pricing rules aren't a gimmick — they're how the most profitable operators in the world think about revenue. With Zuru, you get the same tools without the complexity.
Ready to Price Smarter?
Join tour operators who are already using Zuru's Pricing Rules to earn more per booking and fill every seat. Set up your first pricing rule today.
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